Introduction to SNUHI's Test Launch Guidelines

Test Launch Guidelines and Steps

Welcome to Snuhi's Test Launch Guidelines page. We’ve outlined the essential steps for testing surveys and integrating with our platform. Please follow the instructions below to ensure a smooth and successful testing process.

1. Register Your Account with Us

To begin, you must register your account with us. Click here to sign up as a supplier and get started with the platform.

Once registered, you'll gain access to the necessary tools and documentation to integrate your surveys and start testing.

2. Link Integrations

Our platform supports a variety of integrations to ensure seamless survey delivery and data collection. Ensure your survey is correctly integrated with our system using the Link Integrations guide.

This will help ensure accurate data collection and efficient survey management.

3. API Offer After 90 Days

After 90 days of active participation and testing, you will be eligible for API access. The API allows for advanced functionality, such as automated survey distribution, real-time reporting, and custom integrations.

For more details on the API offer, refer to our API Integration page.

4. Testing Postbacks and Redirects

It's important to test your postbacks and redirects before launching your survey to live users. This ensures that the data flow is working correctly and that responses are properly recorded.

For detailed instructions on how to test postbacks and redirects, please refer to our Postback Testing guide.

5. Suppliers Shouldn’t Test Live Surveys by Themselves and Why?

Avoid Testing Live Surveys: Suppliers should not test live surveys themselves. Testing live surveys can contaminate data, trigger fraud detection systems, and result in inaccurate insights.

Here're a few reasons why suppliers shouldn’t test live survey:

• Data Contamination: Supplier responses can skew results, mixing test data with real data.
• Fraud Detection: Testing can trigger fraud mechanisms, causing unnecessary system flags.
• Conflicts of Interest: Supplier participation may unintentionally or intentionally bias results.
• Technical Disruption: Testing can interfere with accurate data collection and cause errors.
• Misinterpretation of Survey Flow: Suppliers may misunderstand survey logic and generate incorrect feedback.
• Bypassing QA Protocols: Live survey testing bypasses controlled testing environments and quality checks.
• Professional Standards: Testing should be done by trained professionals, not suppliers, to maintain integrity.

6. Testing Surveys with Live Users

Testing should only be conducted with live users after you’ve validated your survey in a staging environment.

Testing surveys on live users involves deploying the survey directly to your target audience without prior testing. While this provides real-time feedback, it poses significant risks:

• Errors and Bugs: Unidentified issues can confuse participants, leading to unreliable data.
• Negative User Experience: Poorly designed surveys can frustrate users, damaging trust and reputation.
• Data Integrity: Flawed surveys might collect incomplete or biased data, rendering results invalid.
• Wasted Resources: Mistakes in live surveys may require re-deployment, increasing costs and effort.

7. Expectations for Testing Global Offer Links

Initially, we recommend starting your testing with global offer links to ensure you reach a wide range of respondents. This phase should last 3-4 weeks, allowing time to assess performance in diverse regions.

After this testing period, we will redirect to specific markets/regions based on the results such as conversion rates (CR), data quality feedback, and user behavior insights.

For more information on global offer links and region-specific testing, connect with your account manager.

8. Quality Standards and Expectations

We have stringent quality standards to ensure that only high-quality data is collected. These include:

• Data Quality: Ensure that your survey respondents provide genuine and thoughtful answers. Avoid low-quality responses and fraudulent behavior.
• Survey Completes: A minimum of 500+ survey completions is required before we can share detailed feedback on your traffic quality and scalability.

For a comprehensive overview of our quality standards, see our Quality Standards page.

9. Reconciliation Avoidance

Reconciliation issues often arise when there is a mismatch between the data collected and the intended results. To avoid reconciliation, ensure that:

• Your survey logic is clear and functional.
• Postbacks and redirects are properly tested.
• Your respondents are targeted correctly based on region and demographic.

For tips on avoiding reconciliation issues, check our Reconciliation Best Practices.

10. Scalability and Traffic Feedback

After testing, we will evaluate the scalability of your survey based on the feedback we receive and the quality of the data collected.

If delivery is limited to lower quality or quantity, only global links will be available for such suppliers until data quality improves.

To understand more about scalability and traffic analysis, visit our your your supplier portal.

11. Contact Your Account Manager

If you have any questions or need assistance at any stage of the testing process, feel free to reach out to your Account Manager. They are available to help guide you through the process and ensure your testing goes smoothly.

By following these guidelines, you'll ensure a smooth and efficient survey launch, optimized for the best performance across regions and markets. Happy testing!