Phases of Supplier Launch process

Launch Phases.

Snuhi’s Launch Phases are structured to onboard new suppliers through a progressive system, ensuring quality and security from initial trials to long-term partnerships. The Launch Phases consist of two stages: the Test Launch, a trial phase where suppliers are assessed based on key performance indicators (KPIs), and the Full Launch, a sustained engagement phase for suppliers meeting Snuhi’s quality and traffic standards. This page outlines the requirements, reconciliation, and payment terms for both phases, ensuring clarity on expectations and compliance.

1. Test Launch Phase:

The Test Launch phase is an essential trial period for new suppliers to demonstrate their capability to provide high-quality traffic and meet Snuhi’s engagement standards. This phase typically lasts for two weeks, during which suppliers are closely monitored on specific KPIs. The primary goal is to evaluate traffic quality, response accuracy, and platform adherence before advancing suppliers to the Full Launch phase.

- Conversion Rate (CR): A minimum CR of 10% is required during this phase. This metric ensures that respondents are properly engaged and that the surveys are reaching the right audience.

- Traffic Quality: Suppliers must demonstrate that their traffic meets Snuhi’s quality standards. This includes ensuring that no traffic originates from VPNs, proxies, or flagged IPs, and that incentivized traffic is appropriately validated. No instances of non-incentivized or suspicious traffic are tolerated.

- Volume Requirements: Suppliers are expected to complete 500 valid surveys within the two-week trial. This volume metric allows Snuhi to evaluate whether the supplier can reliably meet daily or weekly survey quotas and adapt to volume expectations.

- Reconciliation and Quality Feedback: During Test Launch, Snuhi conducts weekly reconciliation to identify discrepancies, chargebacks, and data anomalies. This review occurs on a Net30 cycle, ensuring prompt resolution of any quality concerns. Weekly feedback is provided to allow suppliers to make necessary adjustments in real-time.

- Payment Terms: Payment for Test Launch suppliers follows a Net60 schedule, providing consistency and clarity for new suppliers entering the platform.

Meeting these KPIs is essential for transitioning to Full Launch. Suppliers who fail to meet these benchmarks may have their Test Launch period extended or paused for further evaluation.

2. Transition to Full Launch:

Upon successful completion of the Test Launch, suppliers demonstrating consistent quality, a CR above 10%, and completion of at least 500 surveys in two weeks are eligible to transition to the Full Launch phase. This progression signals that a supplier has met Snuhi’s high standards for quality and engagement, establishing them as trusted partners in ongoing survey distribution.

3. Full Launch Phase:

The Full Launch phase is designed for suppliers who have proven their ability to consistently deliver high-quality, secure traffic that meets Snuhi’s performance standards. This phase requires a sustained commitment to quality benchmarks and security practices.

- Continued Quality Standards: Suppliers must continue to deliver traffic that meets Snuhi’s eligibility and quality requirements. Only incentivized traffic from approved IPs is accepted, and suppliers must actively prevent unauthorized or non-compliant entries. Surveys completed by respondents from restricted locations, VPNs, or flagged IPs may lead to chargebacks, ensuring compliance.

- Traffic Volume and Engagement: During Full Launch, suppliers should maintain consistent traffic volume aligned with daily or weekly survey caps. This allows Snuhi to plan for reliable survey completion rates and ensures a steady flow of surveys for respondents.

- Reconciliation and Reporting: In Full Launch, reconciliation shifts to a Net45 cycle with biweekly reporting. This frequency provides regular insights into performance and traffic quality, allowing both Snuhi and the supplier to monitor ongoing compliance. Biweekly reporting facilitates prompt adjustments to address any quality issues, ensuring alignment with Snuhi’s evolving standards.

- Payment Terms and Chargebacks: Full Launch suppliers also operate on Net60 payment terms, with clear guidelines on chargebacks for any invalid or ineligible completions. Chargebacks protect data integrity by ensuring only valid responses are compensated. Snuhi's transparent reconciliation process guarantees fair payment while maintaining data accuracy.

Meeting these KPIs is essential for transitioning to Full Launch. Suppliers who fail to meet these benchmarks may have their Test Launch period extended or paused for further evaluation.

Benefits of Snuhi’s Phased Launch Approach

Snuhi’s two-phased approach to supplier onboarding allows for a seamless transition from trial to ongoing engagement, establishing a foundation of trust and transparency. The Test Launch phase serves as an entry point for suppliers to demonstrate their capabilities, while Full Launch solidifies the relationship with clear expectations and regular feedback. By following these phases, suppliers can achieve a stable presence on the Snuhi's platform, contributing to a secure and high-quality survey ecosystem that benefits both clients and respondents.

Conclusion

The Launch Phases at Snuhi are structured to foster successful, long-term partnerships by setting clear standards and benchmarks from the outset. By advancing through these phases, suppliers align with Snuhi’s commitment to data quality, security, and respondent engagement, contributing to a trusted and effective survey platform.