Phases of Supplier Launch Process

Launch Phases

Snuhi’s Launch Phases are structured to onboard new suppliers through a progressive system, ensuring quality and security from initial trials to long-term partnerships. The Launch Phases consist of two stages: the Test Launch, a trial phase where suppliers are assessed based on key performance indicators (KPIs), and the Full Launch, a sustained engagement phase for suppliers meeting Snuhi’s quality and traffic standards. This page outlines the requirements, reconciliation, and payment terms for both phases, ensuring clarity on expectations and compliance.

1. Test Launch Phase:

The Test Launch phase is an essential trial period for new suppliers to demonstrate their capability to provide high-quality traffic and meet Snuhi’s engagement standards. This phase typically lasts for 3-4 weeks, during which suppliers are closely monitored on specific KPIs. The primary goal is to evaluate traffic quality, response accuracy, and platform adherence before advancing suppliers to the Full Launch phase.

Quality Requirements for Full Launch

To qualify for a full launch on the Snuhi platform, suppliers must meet the following quality standards during the Test Launch phase:

• Conversion Rate (CR): Suppliers must maintain a CR between 2% and 15%, ensuring effective engagement and precise targeting.
• Traffic Quality: Traffic must be free from VPNs, proxies, flagged IPs, and incentivized sources to ensure data authenticity and integrity.
• Volume Threshold: A minimum of 500 quality survey completions per geographic region is required to demonstrate consistent traffic delivery.
• Reconciliation Rate: The reconciliation rate must be within 1.5 times the platform average to reflect high-quality respondent behavior and data.
• Completion Time Adherence: Surveys must be completed within the specified time range, typically between 12 and 45 minutes, to ensure valid and thoughtful responses.
• Limited Pauses During Surveys: Pauses exceeding 2 minutes during a live survey are prohibited, as they may indicate disengagement or external interference.
• Low Invalid Submission Rate: Invalid submissions due to issues like demographic mismatches, inconsistent responses, or failing attention checks must remain below the platform’s threshold.
• Device and Browser Compatibility: Surveys must be completed on supported devices and browsers to avoid invalid submissions caused by technical incompatibilities.
• Consistent Data Quality Across Regions: Suppliers must maintain uniform data quality standards across all target geographic regions during the test phase.
• API Integration Eligibility: Suppliers who meet quality standards and successfully complete link integrations for 90 days or more are eligible for API integration, streamlining survey management and reconciliation processes.

By meeting these requirements, suppliers demonstrate their ability to provide reliable and high-quality survey data, paving the way for a successful long-term collaboration with Snuhi.

Meeting these KPIs is crucial for advancing to Full Launch. Suppliers failing to meet benchmarks may have their Test Launch extended or paused for further evaluation.

2. Transition to Full Launch:

Upon successful completion of the Test Launch, suppliers meeting performance metrics, completion of at least 500 surveys, and maintaining high-quality traffic are eligible for Full Launch. This marks the supplier’s transition into a long-term, trusted partnership with Snuhi.

3. Full Launch Phase:

The Full Launch phase is designed for suppliers who consistently deliver high-quality traffic and adhere to Snuhi’s stringent performance standards. This stage requires ongoing commitment to excellence.

• Continued Quality Standards: Suppliers must consistently provide traffic that complies with Snuhi’s requirements. Surveys from restricted IPs or flagged entries may result in chargebacks.
• Traffic Volume and Engagement: Suppliers should maintain consistent traffic aligned with assigned caps, ensuring a steady survey flow and respondent engagement.
• Reconciliation and Reporting: Reconciliation shifts to a Net45 cycle with biweekly reporting. Suppliers receive regular updates to address potential quality issues promptly.
• Payment Terms: Test Launch suppliers operate under Net60 payment terms, providing clarity and consistency for financial planning.
• Threshold Payout: The minimum payout threshold of $300 for PayPal and $1,000 for wire transfers. PayPal transactions are subject to a 5% fee capped at $20, while wire transfers incur a 2% fee capped at $50.

Continued compliance with KPIs is mandatory. Suppliers who fail to meet quality benchmarks may face cap reductions or probationary status.

Benefits of Snuhi’s Phased Launch Approach

Snuhi’s two-phased approach fosters seamless transitions from trial to long-term engagement. The Test Launch phase ensures new suppliers align with Snuhi’s quality metrics, while the Full Launch establishes clear expectations for sustained partnerships. By following these phases, suppliers contribute to a high-quality, secure survey ecosystem benefiting clients and respondents.

Conclusion

Snuhi’s phased Launch Process is structured to build trust and ensure success for all suppliers. Clear benchmarks, regular feedback, and robust support enable suppliers to excel, creating a thriving and trusted survey distribution platform.