Introduction to SNUHI's Survey Security Guidelines

Comprehensive Survey Protection and Fraud Prevention

Snuhi’s Survey Protection Services are designed to safeguard the quality and integrity of survey data throughout the entire process. With a focus on fraud prevention, data protection, and ensuring the eligibility of respondents, our platform maintains a trusted environment for survey participants and clients alike. We incorporate a multi-layered approach to prevent fraudulent activities, ensuring that only genuine respondents are compensated for their participation.

1. Reconciliations and Data Validation:

Reconciliation is a key element in maintaining the accuracy and integrity of survey completions on the Snuhi platform. This process allows us to identify discrepancies between completed surveys and our internal data checks. Reconciliations are conducted on different timelines depending on the supplier’s launch phase:

• Test Launch Phase: For new suppliers, reconciliations are conducted on a Net60 basis with weekly feedback provided. This allows us to quickly address any discrepancies and ensure that data quality standards are met before suppliers move to the next phase.
• Full Launch Phase: Once suppliers meet the necessary quality benchmarks, they transition to a Full Launch. During this phase, reconciliations occur on a Net60 schedule, with biweekly reports provided to ensure that survey completions are accurately recorded and any discrepancies are resolved promptly.

Snuhi’s reconciliation process not only monitors data accuracy but also helps us identify and eliminate invalid or fraudulent completions. It ensures that only legitimate survey responses are included in the final dataset, improving data reliability for our clients.

2. Stringent Security and Traffic Quality:

At Snuhi, we implement advanced security protocols to ensure that only valid, high-quality traffic is allowed to participate in surveys. Our security practices include:

• IP Filtering and VPN Restrictions: To prevent fraud and ensure legitimate responses, Snuhi restricts access from VPNs, proxy servers, and flagged IP addresses. This helps block suspicious or fraudulent traffic from reaching surveys.
• Incentivized Traffic Control: We accept only incentivized traffic to discourage bots and unauthorized users. This ensures that all respondents have a vested interest in providing genuine and accurate survey responses.
• Ongoing Traffic Monitoring: Continuous monitoring of traffic quality ensures that only legitimate users are allowed to participate in surveys. We analyze traffic sources and user behavior patterns to detect and prevent any form of malicious activity.

These security measures ensure that the surveys administered on Snuhi’s platform maintain their credibility and reliability, ensuring that only valid and high-quality data is collected.

3. User Journey and Fraud Prevention Measures:

The user journey is an essential part of the survey experience on the Snuhi platform, and each step is designed to minimize the risk of fraudulent behavior:

• Profiler Entry: Participants begin the survey journey by completing a profiling questionnaire that helps segment them based on their demographic and behavioral characteristics. This ensures that respondents are matched with surveys that are relevant to their profile.
• Survey Router: Once matched, users enter the survey router, which directs them to the appropriate surveys. This routing process ensures that respondents only receive surveys for which they are eligible.
• Continuous Verification: Snuhi’s Survey Protection Services continuously verify the integrity of the data throughout the user journey. We ensure that respondents do not use unauthorized methods, such as VPNs or proxies, to access surveys. If any discrepancies or fraudulent behavior are detected, respondents may be blocked or redirected to prevent further damage.

Through these robust fraud prevention mechanisms, we ensure that respondents are genuine, thus maintaining the quality and validity of the data collected.

4. Test Launch and Full Launch Protections:

In the Test Launch phase, Snuhi evaluates the ability of new suppliers to provide high-quality traffic that meets our stringent data integrity standards. Several metrics are carefully monitored, including:

• Conversion Rate (CR): Suppliers must maintain a minimum conversion rate of 10%. A low conversion rate may indicate issues with the quality of the traffic or the survey engagement, triggering further investigation.
• IP Integrity: Suppliers must ensure that the IPs used for survey participation are legitimate and not flagged for suspicious activity.
• Survey Engagement: The level of engagement from participants is also monitored. A high level of engagement ensures that respondents are genuinely interested in the survey content and are not simply attempting to complete surveys to earn incentives.

Once suppliers demonstrate their ability to meet these key performance indicators (KPIs), they are allowed to transition to Full Launch, where they are expected to maintain high-quality traffic and survey completions. Any deviation from the established quality standards could lead to adjustments in the reconciliation process, ensuring that the integrity of the survey data is preserved.

5. Payment Terms and Reconciliation Timelines:

Snuhi adheres to strict payment terms and reconciliation schedules to ensure transparency and fairness in the compensation process:

• Net60 Payment Terms: Suppliers are compensated on a Net60 basis, meaning that payments are made 60 days after the end of the reconciliation period.
• Weekly and Biweekly Reviews: Test launch suppliers undergo weekly reconciliation reviews, while full-launch suppliers are evaluated biweekly. These reviews ensure that compensation aligns with verified survey completions and that discrepancies are resolved quickly.
• Discrepancy Adjustments: If discrepancies are found during the reconciliation process, compensation is adjusted accordingly. These adjustments ensure that suppliers are only paid for legitimate survey completions, promoting fairness in the system.

These clear payment terms and reconciliation timelines provide suppliers with transparency and predictability, fostering a trustworthy relationship between Snuhi and its partners.

6. Ongoing Monitoring and Quality Assurance:

To maintain high-quality standards throughout the survey process, Snuhi continuously monitors both traffic and data quality:

• Data Integrity Checks: Each survey response is carefully validated for consistency and accuracy. Any irregularities or inconsistencies are flagged for further review, ensuring that only valid responses are included in the final dataset.
• Real-Time Anomaly Detection: Snuhi employs advanced machine learning algorithms to detect anomalies in real-time. This helps identify suspicious patterns, such as unusually rapid survey completion times or inconsistent responses.
• Supplier Feedback: Suppliers receive ongoing feedback regarding their performance, with recommendations for improving their traffic quality and survey engagement. This ensures continuous improvement and helps suppliers meet the evolving expectations of the platform.

Through these rigorous quality assurance measures, Snuhi maintains a high standard of data integrity and survey security, ensuring that the survey data provided to clients is reliable and accurate.

Conclusion:

Snuhi’s Survey Protection Services are integral to creating a secure, transparent, and fraud-free environment for both respondents and suppliers. With a strong focus on data validation, security, and fraud prevention, we ensure that all survey data is of the highest quality, providing reliable insights for our clients. By implementing stringent reconciliation processes, traffic quality checks, and continuous monitoring, Snuhi maintains the integrity and transparency of the survey process, creating a trusted ecosystem for all stakeholders involved.