Introduction to SNUHI's Marketing Platform

SNUHI operates a Marketing Platform that provides advertising and monetization services through various digital channels, applications, widgets, and marketing automation solutions.

Scope of the Privacy Policy:

Applicability:
Describes how SNUHI collects, uses, and disseminates information from users of its Marketing Platform Services. SNUHI is the controller of personal data, abiding by the NAI Code of Conduct.

Non-Applicability:
Excludes data collected by consumer offerings (smart devices, applications, etc.). Privacy policies for consumer offerings are accessible through respective services.

SNUHI Marketing Platform Services:
Collaborates with publishers and developers for ad distribution.
Provides services like ad campaign optimization, data analytics, segmentation, and user acquisition.
Collects data from various sources for targeted advertising.

Personal Information Collection:
Gathers device identifiers, location, network information, app/site details, and other device-related data.
Includes information about ads viewed, clicked, or interacted with, as well as survey responses.

Use of Personal Information:
Displays personalized ads, analyzes ad effectiveness, and improves services.
Enables remarketing, builds custom audience segments, and enhances user experience.

Sharing Personal Information:
Shares information with publishers, advertisers, marketing partners, and service providers.
Discloses information for legal compliance, security, and in the event of mergers or asset transfers.

Security Measures:
Implements reasonable technical and organizational measures to protect user information.
Notifies users of security breaches electronically.

Data Retention:
Retains information for up to thirteen months unless specified by law or contract.
May retain data as instructed by customers or partners.

Opting Out and Privacy Rights:
Provides opt-out options for interest-based ads, surveys, and Connected TV.
Acknowledges GDPR, CCPA, and other privacy regulations, offering additional rights to users.

International Transfers:
Shares information globally, ensuring protection through legal agreements.
Information may be processed, stored, and transferred worldwide.

Lead Generation Campaigns:
Collects voluntary information during form-based advertising campaigns.
Temporarily stores information for campaign optimization, with measures to delete or anonymize post-campaign.

Cookies:
Uses cookies and beacons for data collection and ad personalization.
Recommends reviewing third-party privacy policies for cookie usage.

Privacy of Children:
Complies with COPPA, CCPA, LGPD, and GDPR, not knowingly collecting data from children.

Other Websites:
Not responsible for the privacy practices of linked websites.
Users should review the privacy policies of external sites.

Changes to Privacy Policy:
May amend the policy, with material changes notified in advance.

Contact Information:
Appoints a Data Protection Officer, providing contact details for inquiries and exercising privacy rights.