Introduction to SNUHI's Cookies Policy

Cookie Definition and Purpose.

Cookies are small text files that websites ask your browser to save on your device.
They store information about you, such as language preferences or login details.
Cookies are used for reporting data on user activity and personalizing the user experience.

Appxem Website Usage (Scenario 1):
Cookies are employed on the Appxem website to recognize users and analyze their interactions.
Information collected includes page visits, user interests, and general geographic/demographic data.
Two types of cookies: Essential (for services) and Non-Essential (Analytics and Third-party advertising).

Opting Out on Appxem Website:
Users can modify browser settings to manage or prevent third-party cookies.
Deleting non-essential cookies may impact access and functionality on the website.

Appxem Ad Network and Channels (Scenario 2):
Appxem, as an advertising services provider, collaborates with Partners to place cookies on their websites.
Data collected includes user interactions, served advertisements, usage trends, and system maintenance.

Purpose of Cookies in Ad Network:
Serve relevant advertisements based on user interactions.
Collect reporting information for advertisement records.
Analyze overall usage, understand user interests, and monitor ad serving on partner websites.

Data Sharing and Supplementing:
Data collected may be shared with Appxem's Group, advertisers, and third parties.
Supplementing data received from Partners enhances understanding and analytics.

Opting Out of Appxem Ad Network:
Opt-out available for interest-based advertising; maintained through a cookie.
Clearing cookies requires users to opt-out again; opt-out may not apply if cookies are deleted.

Caution on Cookie Deletion:
Deleting or not accepting cookies may disrupt services and affect personalized advertising.
Even after opting out, non-personalized ads may still be displayed based on webpage context.

Data Privacy and Compliance:
Cookies do not collect personal identifiers like name, address, or financial information.
Data handling complies with applicable laws and commercial agreements.

Recommendation to Refer Privacy Policies:
Users are encouraged to refer to the privacy policies of visited websites and Partners for detailed information.
In summary, cookies play a crucial role in enhancing user experience, analytics, and advertising relevance, with the provision for users to manage their preferences and opt-out if desired.